The Top 100 Hip Hop Songs of 2021: How Fashion Brands are Impacted by Name-Dropping

In an interview with WWD, Ricky D, also known as Slick Rick, revealed that his focus wasn't even to be acknowledged by fashion brands when he dropped his iconic song 'La Di La Di' in 1985. The song, which featured mentions of Gucci, Bally, and Polo, helped make it cool to wear these luxury brands, but at the time, they didn't give him credit for it.

Fast forward to today, and Slick Rick is finally receiving recognition from the fashion industry for his influence on the commoditized style he popularized. But what about other artists who have followed in his footsteps? Have their name-dropping lyrics had a similar impact on fashion brands?

To find out, I delved into the history of citing fashion brands in rap and hip-hop songs and how it affects real-life sales. What I discovered was that this trend has been around for decades, is most prevalent in hip-hop and rap music, and can have a significant impact on sales.

Take Cardi B, for example. In response to a tweet making racist claims about black celebrities owning luxury brands, she posted a video discussing the benefits of name-dropping fashion labels in music. According to her, it doesn't just help luxury brands - it also boosts sales across the board, regardless of whether the brand is high-end or not.

But how does this work? When an artist mentions a fashion brand in their lyrics, it can create buzz and drive attention towards that brand. This can lead to increased exposure, which in turn can translate into increased sales. For luxury brands, name-dropping can be particularly effective, as it often comes with a level of prestige and exclusivity.

So what are the top 100 hip hop songs of 2021? While this list may vary depending on personal taste and criteria, one thing is certain - name-dropping fashion labels will continue to play a significant role in shaping the music industry. And for fashion brands, it's an opportunity to tap into this trend and reap the benefits.

In conclusion, the impact of name-dropping fashion brands in hip-hop songs is undeniable. Whether you're a luxury brand looking to increase exposure or a rapper trying to make a statement, referencing high-end labels can be a powerful tool. And who knows? Maybe one day we'll see Slick Rick's 'La Di La Di' making its way back onto the charts, with fashion brands clamoring for his endorsement.

Top 100 hip hop songs 2021